Marketing the Excitement of Live Entertainment
Our rebranding revitalized the South Orange Performing Arts Center, and repositioned it from a local venue to a premier cultural destination in New Jersey, winning the Discover Jersey Arts People’s Choice Award 5 years in a row, while increasing revenue and donations, and reducing costs.
Giving Ticket Buyers a Preview
SOPAC showcases over 250 artists a year. The new brand identity featured Landing Pages for each upcoming act with photos, audio, and video, allowing ticket buyers to sample the artists before making a purchase. It also enhanced SEO performance for both SOPAC and the artists.
In addition to being an entertainment venue, the site highlighted and facilitated SOPAC’s involvement in the greater South Orange community. As a non-profit organization, it provides a number of community services: Sponsorship Opportunities, Educational Programs, Facility Rental for productions and events, an Art Gallery, and a monthly Podcast promoting upcoming performances.
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